š TOPIC: A guide to using Razorpay's "Fix My Itch" platform to find validated startup ideas in India (Original language: Hindi)
š·ļø CATEGORY: Software/App Tip
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ā ā FACT CHECK:
ā¢ "Razorpay has created a website called 'Fix My Itch' that lists unsolved problems in India." ā ā CORRECT Razorpay officially launched the "Fix My Itch" microsite on National Startup Day (January 16, 2026) as a free tool for founders.
ā¢ "The website categorizes problems by sector, such as logistics, fintech, etc." ā ā CORRECT The platform organizes thousands of problem statements into specific industry categories for easy filtering.
ā¢ "It provides specific problem statements and scores them based on market size, whitespace, and frequency." ā ā CORRECT The site uses an AI engine to scrape complaints from platforms like Reddit and X (Twitter), then assigns an "Itch Score," "TAM (Total Addressable Market) Score," and "Whitespace Score" to help founders prioritize.
ā¢ "You don't need to think of a problem to start a startup anymore, just pick one from here." ā ā ļø PARTIALLY TRUE While the tool provides an excellent, data-backed starting point for ideation, identifying a problem is only the first step. Building a successful startup still requires deep domain expertise, a viable business model, and strong execution.
š Overall Verdict: ā Trustworthy The reel accurately showcases a real, newly launched tool by Razorpay that genuinely helps entrepreneurs find data-backed problem statements.
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š COMPLETE STEP-BY-STEP GUIDE:
Step 1: Open your web browser and go to razorpay.com/fix-my-itch.
Step 2: On the homepage, you can browse the "Top 10 Problems" currently trending in India.
Step 3: To dig deeper, click on the "All Problems" tab.
Step 4: Use the sidebar filters on the left to select a specific industry you are interested in (e.g., Logistics, B2B Services, Fintech, Healthtech).
Step 5: Click on any specific problem statement (e.g., "Why can't businesses compare courier rates easily?").
Step 6: Review the metrics provided:
- Itch Score: Overall severity and demand for a solution.
- TAM Score: Total Addressable Market (how big the business opportunity is).
- Whitespace Score: How much (or how little) competition currently exists.
- Frequency Score: How often people complain about this issue. Step 7: Use these insights to conduct your own market research and begin ideating a solution.
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š” WHAT THE REEL DIDN'T TELL YOU:
ā¢ The Data Source: The reel doesn't explain how Razorpay got this data. The platform uses a proprietary AI engine to continuously scrape the internet (like Reddit and X) for rants and frustrations, combined with on-ground surveys of over 50,000 inputs. ā¢ The Competition Factor: Because this is a highly publicized, free, and public database, thousands of other aspiring founders are looking at the exact same problem statements. You will need a unique angle or superior execution to stand out. ā¢ Razorpay's Motive: This is a strategic ecosystem-building initiative by Razorpay. By helping founders start companies, they are building a pipeline of future customers who will eventually need Razorpay's payment gateways and banking services. ā¢ No Solutions Provided: The website only gives you the problem. Figuring out the technology, unit economics, and product-market fit is entirely up to you.
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š USEFUL LINKS:
ā¢ Official Fix My Itch Platform: https://razorpay.com/fix-my-itch
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ā° FRESHNESS CHECK: This information is highly current as of March 2026. Razorpay launched the "Fix My Itch" platform very recently on National Startup Day (January 16, 2026). Live web search verification was used to confirm the launch date, exact metrics provided, and the platform's current availability.
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š LIVE SOURCES CHECKED: ā¢ Queries: "Razorpay" "Fix My Itch" | "fix-my-itch" ā¢ Live web search verification was used, but no clean public source URLs were available to display.